Proposition Design & Development Lead

About the role

The Proposition Design & Development Lead leads the design and development of differentiated life and wealth propositions that meet priority customer needs, strengthen portfolio competitiveness and deliver sustainable commercial value. The role owns proposition direction from insight and concept through business-case approval and a clearly defined design handover, with emphasis on investment-linked products (ILP), wealth accumulation, high-net-worth, legacy planning and multi-currency opportunities. It works across Product, Pricing, Actuarial, Investments, Distribution, Marketing, Risk, Legal, Compliance, Operations and Technology.

Key responsibilities

• Support the Head of Life & Wealth Proposition in building a 12-18 month life and wealth proposition roadmap and maintain clear portfolio positioning.
• Define target customer, unmet need, proposition promise, benefit architecture, design guardrails and customer journey, and validate market fit with research and distributor feedback.
• Own the proposition part of the business case, partner with Pricing and Actuarial on design testing, and present recommendations and trade-offs to leadership and governance forums.
• Identify proposition-level risks early and escalate them to the accountable Risk, Legal, Compliance and Pricing owners.
• Own the design handover package and act as proposition steward after handover, consulting on decisions within approved guardrails.
• Lead cross-functional proposition teams, coach team members and build a reusable proposition repository.
• Define success measures, review post-launch performance and recommend enhancements, repricing or redesign triggers.

Required profile

• Bachelor's degree in Actuarial Science, Finance, Economics, Business, Marketing or a related discipline; postgraduate qualification is an advantage.
• Typically 8-12 years of relevant experience in life insurance proposition, product strategy, product development, actuarial, wealth management, investments, customer strategy or distribution.
• Demonstrated experience leading at least one material proposition or product concept from insight through business-case approval, design handover and post-launch review.