Sales & Marketing Manager – Fire Fighting Systems & Trucks

About the role

We are looking for a results‑oriented Sales & Marketing Manager to expand NAFFCO’s commercial presence in Indonesia. The role blends technical product knowledge with channel development and direct sales across fire‑suppression systems, fire‑fighting vehicles, pump sets and related equipment.

Key responsibilities

• Develop and execute sales and marketing plans for fire‑fighting systems, trucks, pumps, foam and ancillary equipment to meet revenue and margin targets.
• Identify, qualify and pursue new business opportunities in municipal, industrial and commercial sectors, managing the full sales cycle from lead generation to contract award.
• Build and maintain relationships with consultants, specifiers, end users, OEMs, fleet owners, fire brigades and contractors.
• Deliver technical presentations, product demonstrations and site surveys as required.
• Prepare accurate quotations, proposals and tender submissions in collaboration with estimation and engineering teams.
• Coordinate with engineering, production and procurement to ensure products meet customer requirements, regulatory standards and delivery schedules.
• Develop and support distribution channels and dealer networks, providing training and commercial oversight.
• Lead marketing activities such as product launches, trade shows, technical seminars, digital campaigns and collateral creation.
• Monitor market trends, competitor activity and customer feedback to inform product development and pricing strategies.
• Maintain sales pipeline and customer records in CRM/ERP systems and provide regular forecasts and reports.

Required profile

• Bachelor’s degree in Mechanical, Automotive, Business, Engineering or a related discipline, or equivalent commercial experience.
• 4–7 years of proven sales experience in fire‑fighting systems, fire trucks, pumps or heavy‑vehicle sales; experience in the Indonesian market is preferred.
• Strong technical understanding of fire pump sets, chassis integration, water/foam systems, valves and related fire‑suppression equipment.
• Demonstrated track record of achieving sales targets and winning contracts through tendering and relationship development.

Required skills

• Fire pump sets
• Chassis integration
• Water/foam fire‑suppression systems
• Valves and related fire‑suppression equipment
• CRM/ERP systems