Website & SEO Specialist

About the role

We are looking for a Website & SEO Specialist to manage and continuously improve our corporate website and organic search performance. The role combines technical website maintenance, SEO strategy execution, and digital advertising to support our business objectives.

Key responsibilities

• Maintain, update, and optimize the corporate website to ensure accurate content, high performance, and excellent user experience.
• Develop and execute end‑to‑end SEO strategies, including keyword research, on‑page, technical SEO, and link‑building.
• Monitor website traffic, user behavior, and performance using Google Analytics, Search Console, and other analytics tools, providing actionable insights.
• Plan, launch, and optimize Google Ads campaigns (Search, Display, Performance Max) aligned with business goals.
• Improve site architecture, page speed, mobile responsiveness, indexing, and Core Web Vitals in line with search engine best practices.
• Update website content via CMS platforms (e.g., WordPress) and perform basic HTML, CSS, or JavaScript edits when needed.
• Collaborate with content, design, IT, and marketing teams to deliver integrated digital initiatives.
• Identify technical issues, coordinate with internal teams or external vendors, and ensure overall website health.

Required profile

• Bachelor’s degree in Marketing, Communication, IT, Computer Science or a related field.
• 2–3 years of experience in website management, SEO, or digital marketing.
• Strong analytical mindset with the ability to interpret performance metrics.
• Excellent communication and teamwork skills.
• Experience in B2B or industrial environments and basic UX/UI knowledge is a plus.

Required skills

• SEO fundamentals (on‑page, off‑page, technical).
• CMS management, preferably WordPress.
• HTML, CSS, basic JavaScript.
• Google Analytics, Google Search Console, Google Tag Manager.
• Google Ads (Search, Display, Performance Max).
• Page speed optimization, mobile responsiveness, Core Web Vitals.
• Website architecture, indexing, sitemap creation.