Strategic Planner – Marketing & Communications

About the role

The Strategic Planner will join Kompas Gramedia’s Marketing & Communications team in Central Jakarta. You will be responsible for turning market insights into actionable communication strategies that strengthen the brand’s presence across digital channels.

Key responsibilities

• Collect and analyse market data to identify trends, consumer preferences and competitive dynamics.
• Develop comprehensive communication strategies that define brand messaging and select the most effective media channels.
• Collaborate closely with designers, copywriters, art directors and other creative professionals to ensure campaign concepts align with the strategic plan.
• Monitor campaign performance, interpret key metrics and recommend optimisations to improve results.
• Present strategic recommendations to internal stakeholders, ensuring clear alignment on objectives and expectations.

Required profile

• Bachelor’s degree in Marketing, Communication or a related field.
• 2–4 years of experience in social media, digital marketing or content strategy.
• Creative, proactive and able to thrive in a fast‑paced, collaborative environment.
• Available to start as soon as possible.

Required skills