Senior Connection Planner

About the role

dentsu X is hiring a Senior Connection Planner in Jakarta. The role turns audience behaviour, data, culture and business objectives into clear thinking on where, when and how brands should connect with people. You will work with Strategy, Investment, Creative, Data and clients to turn that thinking into plans that make sense for both people and the business.

Key responsibilities

• Turn business objectives, audience behaviour and insights into connection strategies and media plans.
• Figure out the role of channels, audiences, moments and touchpoints and how they should work together.
• Use research and data to recommend where media investment can work hardest.
• Work with Investment, Creative, Strategy, Data and other specialists to turn the thinking into connected, effective plans.
• Bring your thinking into client conversations with clear, relevant recommendations.
• Keep exploring changes in culture, technology, AI, platforms and consumer behaviour and bring the useful stuff into the work.

Required profile

• At least 4 years of experience in media planning, connection planning, communications planning or a similar role within a media or integrated agency.
• Comfortable with data, using it to form a point of view rather than just reporting numbers.
• Confident working with clients and different teams, and able to speak up when you see a better opportunity.