Data & Analytics Specialist

About the role

The Data & Analytics Specialist will consolidate and translate data from Strategic Communications channels into actionable insights that drive brand growth, audience engagement and donor conversion. Working across Brand, Digital, PR and CRM teams, you will build a unified measurement framework and support a centralized performance dashboard.

Key responsibilities

• Collect and consolidate data from multiple platforms into a unified reporting system and develop interim web‑based reporting solutions.
• Support integration of multi‑source data into the internal dashboard platform (VISION) for real‑time performance monitoring.
• Develop and maintain a structured KPI framework across the marketing funnel (awareness, engagement, consideration, conversion).
• Analyze campaign and channel performance, conduct cross‑channel analysis and identify trends, opportunities and bottlenecks.
• Translate data into clear, actionable insights and provide recommendations to improve campaign effectiveness, audience engagement and conversion.
• Design and maintain dashboards (e.g., Looker Studio) and prepare data pipelines for future integration.
• Define and implement tracking standards such as UTM parameters, conversion tracking and website event tracking.
• Collaborate with Brand, Digital, PR and CRM teams to ensure aligned measurement and act as a bridge between functions.

Required profile

• Proven experience in data consolidation, integration and performance reporting.
• Strong analytical mindset with a focus on data accuracy and consistency.
• Ability to work collaboratively across cross‑functional teams.
• Detail‑oriented approach to tracking standards and KPI development.

Required skills

• Looker Studio or similar dashboarding tools.
• Web‑based reporting solutions and shared online spreadsheets.
• Data pipeline preparation for integration into centralized platforms.
• Implementation of UTM parameters, conversion tracking and website event tracking.
• KPI framework development across marketing funnels.