D2C eCommerce Commercial Specialist – Power Tools

About the role

We are looking for a D2C eCommerce Commercial Specialist to lead and execute the direct‑to‑consumer eCommerce strategy for Bosch Power Tools in Indonesia. You will own the brand.com, marketplace and app channels, driving growth, conversion and profitability while collaborating with our central marketing team.

Key responsibilities

• Define and implement the D2C eCommerce strategy (brand.com, marketplace, app) to meet targets such as traffic, conversion rate, gross margin and platform mix.
• Work with the central marketing expertise team to optimise brand, product and service presentation in the official store with user‑centric content.
• Use data analysis and visualisation to make decisions on listings, content, promotions and CRM, continuously improving shop efficiency and user experience.
• Plan and execute annual shop promotions in partnership with marketing and platform teams.
• Manage profitability through budget planning, operational cost monitoring and negotiation of terms and conditions with platforms or service providers.
• Maintain effective workflow and collaboration with internal stakeholders and eCommerce platform partners.
• Represent Bosch at conferences, events and industry meetings.

Required profile

• 3‑5 years of experience in eCommerce or digital marketing.
• Advanced proficiency with Microsoft Excel (pivot tables, V‑lookup) and PowerPoint.
• Fluent oral and written English; ability to work in a global team.
• Familiarity with data analytics and reporting tools; Power BI preferred.
• Strong knowledge of performance‑marketing tools and local marketplace dynamics.
• Understanding of eCommerce cost drivers and supply‑chain efficiency.
• Solid management, negotiation and KPI‑setting skills.
• Knowledge of DTC eCommerce operation models, especially .com.
• Degree in business, economics, statistics or marketing.

Required skills

• Microsoft Excel
• PowerPoint
• Power BI (preferred)
• Performance‑marketing tools