Marketing Lead

About the role

The Marketing Lead will architect and drive end‑to‑end marketing for Mapclub, Indonesia’s largest lifestyle loyalty program and digital shopping destination. Reporting to senior leadership, you will shape the overall marketing strategy across both online and offline channels.

Key responsibilities

• Develop and execute a comprehensive marketing strategy that spans digital, social media, and offline retail touchpoints.
• Lead the social media and creative team to produce campaign assets and ensure consistent brand communication.
• Collaborate closely with Customer Excellence, eCommerce and Customer Service teams to launch seamless, cross‑functional campaigns.
• Measure campaign performance, drive measurable business impact, and support growth of Mapclub’s e‑commerce and in‑store engagement.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• Fluent spoken and written English.
• Minimum 7 years of marketing experience, preferably in retail, eCommerce or loyalty programmes.
• Proven track record of managing large‑scale marketing campaigns and brand communications.
• Strong exposure to both offline retail marketing and digital marketing.
• Experience working in cross‑functional environments with multiple stakeholders.

Required skills