Creator Operations (Indonesia Market)

About the role

bilibili is building its creator ecosystem in Southeast Asia from the ground up. This is a platform-side role where you recruit creators to build, publish and earn natively on bilibili. You will own creator acquisition and growth for the Indonesia market end-to-end, from identifying priority creators and opening relationships to onboarding, activation, retention and monetisation, while helping shape the local creator strategy.

Key responsibilities

• Build and own the creator pipeline: source, recruit, onboard and maintain long-term relationships with ACG (Anime, Comics & Games), AIGC and technology creators, primarily through direct in-house recruitment, and lead high-touch onboarding and negotiation with tailored cooperation models.
• Grow creators on-platform: help them create accounts, publish content, use bilibili's signature surfaces and reach the China community, and guide them through their first monetisation milestone where eligible.
• Partner with Product and Operations on content showcases, track creator and content performance, prepare periodic reports and use the data to improve engagement, retention and content quality.
• Contribute to the translation, review and cultural adaptation of product content such as interface copy, campaign materials and community guidelines, and share market, cultural and competitor insights with Product, Operations and the wider SEA team.

Required profile

• Bachelor's degree or higher in Communications, Marketing, Journalism, International Business or a related field.
• Demonstrated experience in creator operations within ACG, AIGC/AI and technology creator categories, with a track record of sourcing, signing and growing creators.
• Minimum 3-5 years of experience in creator or talent recruitment, creator operations, partnerships or content strategy, with the ability to build relationships across cultures.
• Full professional proficiency in Bahasa Indonesia and English; near-native Mandarin is a strong plus.
• Strong understanding of the local creator economy, social media landscape and community culture; existing relationships with local creators or influencers are a strong plus.
• Nice to have: familiarity with bilibili or the wider ACG ecosystem, experience with creator monetisation (subscriptions, tipping/gifting, membership), and an existing network among overseas-Chinese creators, ACG communities and local Indonesian creators.